Brand Extension \ Campaign \ Digital Experience \ Illustration \ Print

LogMeIn

Xively

For Xively by LogMeIn, I collaborated with their internal teams with a goal of enhancing their brand and user experience through strategic design initiatives. This included developing high-impact illustrations and sophisticated packaging designs, engineering digital experiences, and crafting compelling campaign collateral and robust brand assets. These efforts elevated Xively's market presence, user engagement, and brand recognition.

Deliverables & Outcomes

  • Digital Experience: Designed and supported implementation of user-centric digital interfaces for both primary site and campaign experiences.

  • Brand & Campaign Collateral: Produced a comprehensive suite of marketing materials and brand assets across various media that effectively communicated Xively's value proposition, driving brand recognition and market impact.

  • Illustration: Created distinctive illustrations that aligned with Xively's brand identity, resulting in a more cohesive and compelling visual presentation to attract and retain customers.

Bold360

For Bold360 by LogMeIn, I contributed to the brand's development and campaign success through various design initiatives. This included establishing brand styles, creating comprehensive brand materials across multiple media, and designing campaign assets in collaboration for the release of their chatbot campaign with associated illustrations. These efforts strengthened Bold360's market presence and promotional effectiveness.

Deliverables & Outcomes

  • Brand Styles Establishment: Developed and refined brand styles, ensuring a cohesive and consistent visual identity across all platforms.

  • Creation of Brand Materials: Designed and produced a wide range of brand materials across various media, enhancing Bold360's visual appeal and reinforcing brand recognition.

  • Campaign Assets: Created impactful campaign assets and collaborated on the concept and illustrations for the chatbot campaign's promotional content, driving increased engagement and ensuring a successful campaign launch.