Accessibility \ Branding \ Concepting \ Digital Experience \ Illustration
Eversource | Ørsted
Overview
Eversource and Ørsted collaborated to enhance their brand presence and visual identity. The project aimed to convey a unified message of sustainability and innovation in renewable energy. My role encompassed collaboration for design concepting, illustration, brand establishment, art direction, documentation of guidelines and training.
Deliverables & Outcomes
Concepting: Developed a cohesive visual concept and established a consistent brand identity by conducting research, creating concept sketches and mood boards.
Illustration: Enhanced visual storytelling and ensured alignment with brand guidelines through bespoke illustrations and art direction for marketing campaigns, website design, and promotional materials.
Compliance & Training: Ensured brand consistency across platforms by creating detailed documentation of WCAG 2.0 compliant styles, conducting training sessions for internal teams, and developing social media guidelines.
