Accessibility \ Brand \ Digital Experience \ Identity \ Iconography
BillTrust
Overview
For BillTrust, I played a pivotal role in their digital transformation and brand modernization efforts. The challenge was to inspire client confidence and position BillTrust at the forefront of financial technology, requiring a new corporate website experience that could scale, convert Marketing Qualified Leads (MQLs), and cater to a global audience. My contributions included crafting a new design system, modernizing their brand, and designing an engaging digital experience.
Design System Creation: Developed a cohesive and modern design system that aligned with BillTrust's business goals, incorporating a new monochromatic palette, updated fonts, clean icons, and human-centric photography to enhance brand identity.
Digital Experience Design: Designed a sleek, user-friendly digital experience with smooth navigation and interactive product features, including abstract animations that added depth and clarity to the product story.
Content and Campaign Collaboration: Worked alongside the technical team to ensure content authors could efficiently create, translate, and publish pages using Sitecore 10.2, enhancing the site’s ability to support multilingual functionality and tailored user experiences.
